Sprouts Farmers Market Partners with Amazon

Evan Hoopfer, writing for the Dallas Business Journal:

Amazon is expanding its produce delivery services in Dallas...The service is part of Amazon’s “Prime Now,” which delivers goods in hours.

What do you do when faced with a vastly stronger competitor? You team up. This seems like a no-brainer especially for small to mid-size retailers. The breadth and depth of knowledge required to master e-commerce is staggering and not many retailers have the resources, technology, or logistics infrastructure to compete.